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Mobilleo integrates what3words to improve location accuracy

Published on
October 13, 2021
Matt Lenton
Marketing Director
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Leading Mobility as a Service platform Mobilleo has announced its adoption of innovative global addressing system what3words to help its users identify their precise location and destination more easily.

what3words has divided the world into a grid of 3 metre squares and assigned each square a unique combination of three words, known as a what3words address. For example, the precise location of the front door at Mobilleo’s head office can be found at ///client.memo.natively.

what3words addresses are more accurate than regular street addresses as they allow people to communicate a particular part of an address – accurate to 3 metres. In comparison, a traditional address will drop a pin in the centre of it – leaving buildings like large offices or shopping centres difficult to navigate. what3words addresses also make communicating places with no street addresses – such as beaches, parks and remote locations easy.

The addition of what3words will enable Mobilleo users to search for the most accurate locations of nearby mobility options and services, wherever they are in the world. The new feature will also benefit Mobilleo’s expansive network of mobility partners, including taxi and DRT providers, allowing them to pinpoint the exact pick-up location of customers.

Dr Richard Fairchild, Chief Product Officer at FOD Mobility Group commented, “Mobilleo is the leading MaaS platform on the market and it now comes with the easiest way for users to find their exact location and search for the nearest mobility options to them. The what3words integration is just one of the many new product innovation features that the Mobilleo team have been developing this year to enhance the user experience.”

what3words has been adopted by a number of mobility apps, travel providers and automotive companies around the world, including Addison Lee, Cabify, the AA, Network Rail, Mercedes-Benz, BMW, Ford and Tata Motors.

Patrick Arbuthnott, Partnerships Lead at what3words added: “We’re delighted to have partnered with Mobilleo. The integration of what3words is a clear demonstration of their commitment to introduce best-in-class technology for their customers.”