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FOD Mobility Group launches tailored marketing support services for Mobilleo clients

Published on
May 23, 2022
Author
Matt Lenton
Marketing Director
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One of the critical success factors for local authorities when implementing MaaS platforms is the ability to achieve self-sustaining growth and scalability.

Attracting new customers through the use of targeted marketing campaigns to raise awareness and encourage adoption of the platform post-launch is essential to that success. Regular communication with existing users is also important to drive engagement of the technology and build customer loyalty.

In addition to providing the Mobility as a Service (MaaS) technology itself via their market-leading Mobilleo platform, FOD Mobility Group now offer a comprehensive range of tailored marketing support services for clients who may not have the necessary marketing experience or resources required in-house.

These services include market research, strategy and planning, app store set-up and management, online/offline advertising, PR, event management, email campaigns, social media management, content creation, graphic design, website design, SEO and engagement with local businesses and tourist boards.

FOD recently designed and launched a brand new website www.gohi.app for their client HITRANS, showcasing their Go-Hi travel app.

Go-Hi was launched last year offering residents, visitors and business travellers in the Highlands and Islands of Scotland improved access to a wide range of public transport and travel services in one place, saving them time and money.

Users can plan, book and pay for all their door-to-door, multimodal journeys securely by debit card, credit card or Paypal in a single transaction using their smartphone or desktop device. Go-Hi offers instant access to book buses, trains, ferries, taxis, car clubs, car hire, bike hire, flights, hotels, and demand responsive travel (DRT) using a single app.

The redesigned website has a clean, modern design, with improved content and responsiveness across all mobile devices, offering visitors useful information, news and guidance about the free to use app.

The website also highlights the wide range of benefits Go-Hi offers to companies that are looking for an all-encompassing solution to manage their business travel and reporting requirements. The benefits include centralised billing and flexible payment options with no contracts, minimum spend or subscription fees to pay.

Go-Hi’s desktop application gives business users full control over the booking and management of travel throughout their organisation. The smartphone app can also be deployed to employees to manage their own travel and assign individual mobility budgets to monitor their monthly spend.

Business owners can use the website to arrange a live online demonstration of the Go-Hi desktop platform or register for a free business account and start booking their business travel straight away. Detailed management reporting is also offered, providing companies with instant access to their total cost of mobility company-wide.

HITRANS Director, Ranald Robertson commented: “We’re delighted with the look and feel of the new Go-Hi website, which now offers an improved source of information for anyone looking to simplify their journey planning in and around the Highlands and Islands.

“There’s been a huge amount of interest in Go-Hi since we launched the app last year, with over 1,500 downloads to date. We’ve also been approached by several organisations throughout the region looking to introduce Go-Hi to their employees to use for business-related journeys and commuting to and from work.”